AI Gadgets Gain Ground in China as Holiday Shoppers Embrace Smart Devices

SHANGHAI — Artificial intelligence-enabled gadgets attracted strong interest from Chinese consumers during the National Day holiday, as retailers reported increased sales of smart devices and interactive products that bring AI applications into everyday life.

Shoppers visited technology stores across China during the week-long holiday to try AI glasses, companion robots, 3D printers and other smart products. The trend was documented in an October 10 report by Xinhua, which described how AI hardware is moving from product demonstrations toward broader consumer adoption.

In Shanghai, an AI experience store attracted visitors with companion robots designed to respond to voices and touch. Some products offer interactive features and memory functions intended to make their responses more personalized over time. AI glasses also drew attention for functions including real-time translation, navigation, teleprompting and image capture.

At a shopping complex in Shanghai's Qibao area, families explored 3D printers that allow users to design and produce physical models. Such devices offer a practical entry point for consumers interested in combining digital tools with hands-on learning and creative activities.

The trend extends beyond Shanghai. In Hangzhou, a technology shopping destination known as Wensan brought together more than 700 smart products, according to Xinhua. In Beijing, a robotics and AI experience brand operated eight stores offering more than 200 types of robotics and AI hardware.

Retail data cited by Xinhua suggests that interest in AI products is beginning to translate into sales. Chinese retailer Suning.com reported that foot traffic at its flagship stores rose 50% year on year from October 1 to 7, while sales of AI-equipped home appliances increased by more than 40%. Smartwatches, AI glasses and action cameras also recorded gains.

The figures cover specific retailers and product categories, rather than the entire Chinese consumer market. Nevertheless, they provide an indication of how AI-related products are becoming part of the holiday shopping experience.

Government policy has also supported the expansion of AI-enabled consumption. In June, eight government departments, including the Ministry of Commerce, issued guidance to promote AI-powered products and services. A subsequent smart-home consumption action plan allowed local governments to determine subsidy categories and standards under the 2026 consumer-goods trade-in programme, including possible support for whole-house smart-home purchases.

The commercial opportunity extends beyond the initial sale of a device. AI glasses may generate demand for software updates and connected services, while companion robots and smart-home systems may depend on continued improvements to voice recognition, personalization and cloud-based functions.

However, growing consumer curiosity does not automatically guarantee lasting demand. Some products may struggle with high prices, limited battery life, inconsistent performance or a lack of useful applications. Manufacturers must show that their products provide value after the novelty of a new technology has faded.

The holiday shopping trend nevertheless suggests that Chinese companies are seeking new ways to connect domestic AI development with consumer spending. If the products become more reliable and affordable, AI hardware could create additional opportunities for retailers, component suppliers and software developers.

For the industry, the next challenge is turning trial purchases into regular use. The strength of repeat demand, customer satisfaction and long-term service revenue will help determine whether the current interest becomes a durable consumer market.